FITBODY Figure, Bikini, & Fit Model Coaching
Get the competition lookWith or without stage
More than 20 years of figure competition and bikini competition coaching, helping women over 40 get the competition look. Stepping on stage is OPTIONAL.
Direct coaching with IFBB Fitness Olympian Pro Julie Lohre. Never an assistant, never an app.
Get the look. Choose if you step on stage.
Love the Bikini or Fit Model look, but not sure if competing is for you? Learn the nutrition and training needed either way!
Competition training. Stage optional.
The standard
You get the full competitor program
All of it. Not a lighter version if you choose not to compete.
Training written set by set for your body and rebuilt every four weeks as you change. Nutrition on real food and metabolism stoking calorie ranges with enough flexibility that you still have a life, updated every two weeks on how your body actually responds. Photos, measurements, and the FITBODY Fit Test so I am coaching on results instead of assumptions. And me, directly, the whole way through.
This is how I prepare a woman for the fit model, bikini, and figure stage. It is precise, it is challenging, and it is exactly what builds the look you came here for.
If you decide you want the stage, I add posing, competition suit direction, division and show selection, peak week, and stage day directives on top. I help you decide if and when you should compete so that you step on stage at your personal best.
Left, Julie competing at the Arnold Classic, where she placed 4th in the world in Fitness. Right, FITBODY masters bikini competitors on the NPC stage.
Motivation | Accountability | Results
The part that is different
You work directly with an IFBB Fitness & Figure Pro
Not a team. Not an app. Not an assistant reading from a template. I create your plan myself, I read every check in myself, and I answer every email myself.
- IFBB Fitness & Figure Pro. One of a small number of women worldwide to earn pro status in Fitness as an NPC National Fitness Champion, competing in both IFBB Figure and IFBB Fitness.
- 25 competitions, including the highest level professional shows in the sport, the Fitness Olympia and the Arnold Classic, where I placed 4th in the world.
- More than 20 years coaching women, over 2,000 of them, all online, all one to one.
- Covers and features in Oxygen, FLEX, Muscle and Fitness Hers, Ironman, Sports Illustrated, Women’s Health, and Fitness RX for Women.
- Natural the entire way, including in organizations that do not test at all.
Seventeen years apart. Onstage at 33 as an IFBB Fitness Pro competing at the Arnold Classic, and at 50 with a strong, healthy metabolism.
Featured in
Where you start
The work that builds the look
Whether you know you want to step on stage soon or you have the look in mind first and want to decide on the competition later, training starts the same way. One on one online fitness and nutrition coaching backed by my time tested and research driven FITBODY Recomposition System™, built around your body, your equipment, and your real life.
Training built for you
- Written set by set for your body, enhancing your strengths and bringing up your weak points
- Gym or home, using the equipment you actually have
- Rebuilt every four weeks as your body changes
- Cardio that supports the plan instead of replacing it
Nutrition you can live on
- Macro based with genuine flexibility in what you eat
- Calories balanced to protect your metabolism
- Updated every two weeks based on how you respond
- You are NEVER limited to bland and repetitive foods
Tracking that tells the full picture
- Photos and measurements every two weeks
- The FITBODY Fit Test every four weeks
- Strength, flexibility, and conditioning tracked alongside the scale
- Expert adjustments based on your body and your needs
Pro guidance, directly
- I write every plan and read every check in myself
- No assistants, no team, no app between us
- Questions answered between check ins
- Twenty plus years of coaching women behind every interaction
Feel as good as you look
Energy, sleep, and strength improve right alongside the mirror. Looking the part is only half of it.
Become your strongest self
Progressive strength work, rebuilt every four weeks. Most women end up lifting heavier than they ever have.
Learn balanced, healthy nutrition
Macros with real flexibility that stoke your metabolism, no fad diets or dangerous weight loss tactics.
If the stage is your goal
Everything contest prep adds on top
Figure competition and bikini competition prep is one of the most rewarding things I have ever done, and I have done it 25 times myself, including the Fitness Olympia and the Arnold Classic. If you want the stage, everything below gets layered on top of the coaching you just read about.
Every organization: NPC, IFBB, WBFF, WNBF, INBF, and Fitness America. First time competitors through current pros.
No show picked yet? That is normal. Plenty of women start with me while competing is still just an idea, and we choose the show together once your conditioning tells us you are ready.
Show and division selection
- The right organization and the right shows for you
- Bikini, figure, or fit model divisions, based on what is best for YOU
- Honest answers about when you are actually ready
Posing and presentation
- Photo and video critiques as we go along
- Mandatory poses, quarter turns, and your T walk
- Coached specifically for your division and show
Stage day details
- Suit and shoe selection that flatters your shape
- Stage makeup and contest tanning advice
- Backstage timing and what to expect on the day
Final week and after
- Full peak week protocol step by step
- Exactly what to do and expect on your show day
- A structured reverse diet so the work holds
Getting started
What happens after you reach out
Fill out the form at the bottom of this page and tell me where you are now and what you want. I send you my intake paperwork, and you send it back with photos showing your current conditioning. Nothing goes anywhere but to me.
Before anything else, we get on the phone. I want your history, what has worked, what has not, and what you actually want out of this. You get honest answers about what is realistic and how long it will take. You never pay a thing before we speak.
Within 24 to 48 hours you have your first training program and nutrition plan, both written for your body and the equipment you have, along with my FITBODY Online Training Handbook, the FITBODY Fitness Journal, and your progress tracking sheet.
From that day on you are working with me. Not an assistant, not a template, not an app. Ask me anything between check ins, and tell me what is working, because your feedback is what makes the next plan better than the last one.
You send photos, measurements, and how you are honestly feeling. Every four weeks we add the FITBODY Fit Test for strength, flexibility, and conditioning. I read all of it myself and rebuild your plans from the trends, never from one bad day.
Real results
This is what the work creates
In their words
Women I have coached
Bikini fitness models, figure competitors, and fit model champions who took it all the way to the stage. They also maintained their results for years after their competitions.
“She listens to your goals, tailors your workout and nutrition plans to YOU, and most importantly designs your plan so that you reach your goals in a healthy and positive way.”
“She is very passionate and compassionate about health and fitness and she applies her beliefs in her own life but also encourages so many women to instill healthy standards into their lives as well.”
“It’s amazing how her training and nutrition plans turn your body into this well-oiled fitness machine! If you put in the work, she will deliver results.”
“I wish I had started with her sooner. She really understands the female body and tailors programs that fit the lives of busy mothers and career women.”
“Being a part of the Fit Body Community has provided me with so much support from other women with similar goals to my own.”
“She is an expert in the field and has done it all herself. It gives me comfort to know that she is there every step of the way for as much or as little as I need.”
“Julie helped me become an NPC National Bikini Competitor as a grandmother over 50!”
“There have been many times where she pointed out things that I couldn’t see in myself. She makes sure that everything you do is healthy and safe.”
“I love that Julie personalizes my exercise & nutrition plans so specifically just for me! I feel like she knows my body better than I do!”
Started at 170. On stage at 137 six months after giving birth, and first place in her division while still breastfeeding.
“I really do owe this to you. There are not many coaches that would understand nuance to a fit model competition prep while breastfeeding. I am truly in the best shape of my life just 6 months after having my son. I’ll forever be grateful for this experience and these memories.”
Straight answers
Before we start
Do I have to compete to work with you?
No. Competing is optional and always has been. Plenty of women come to me purely for the look, and the training is always personalized to your specific goals and what you want for your body.
Can I get the fit model or bikini fitness model look without competing?
Yes. The bikini fitness model look you see on stage is built in the months before the show, not the final week. Peak week is a few days of water and carb manipulation that reverses immediately. Everything underneath it comes from training and consistent nutrition.
Is contest prep a separate program?
No. It is the same coaching either way. The training and nutrition are the same right up until the competition specific work begins, and then prep adds posing, suit and division selection, peak week, and stage day on top.
What does coaching cost?
FITBODY Contest Prep Training for the fit model, bikini, or figure look is an investment in yourself. Once you complete the form below, I will send you all of the specifics including the cost. From there we talk over the phone so all of your questions are answered and we can both decide if we are a good fit. You never pay anything before we talk.
Do I have to decide about competing now?
No, and most women do not. The first several months are spent getting you into the best shape of your life and building toward the competition look. From there you can decide whether a show sounds fun and rewarding.
How long does prep take?
It depends on your current conditioning and muscle structure. Some women can be ready within 8 to 12 weeks, but most need four to six months of coaching. For women who have substantial body fat to lose or who need to add significant muscle, it is not uncommon to train for 8 months to a year or more before being stage ready.
Which division would suit me?
The fit model division rewards a softer, balanced, mainstream look with strong glutes. The figure division rewards a muscular build with visible shoulder caps, a wider V taper, and lean but shapely legs. The bikini division sits between the two with an athletically toned look and tight, defined glutes. I help you choose the division that is best for you based on what you want long term and where you will be most successful.
What does lifetime natural mean?
It means I have never taken performance enhancing substances, ever. I rose to the highest levels of this sport, including organizations that do not test at all, and I did every bit of it naturally. I do not tolerate the use of illegal substances and will end coaching immediately if that comes to my attention. Every client builds her results with long term health and metabolism as the highest priority.
What happens after a show?
It depends on what you need. Often I reverse diet you to find a realistic calorie and macronutrient range that supports your metabolism. Significant post show rebound is usually the result of overly strict deficits and far too much cardio during prep. Prepared the right way, the post show period is much easier. Most of my contest prep clients settle 3 to 8 pounds above show day weight as their maintenance.
Endless cardio and plain chicken?
No. Macro based plans give you structure with real flexibility, and strength training does the heavy lifting. Bland food and metabolism killing cardio are coaching shortcuts, not requirements of the sport. If you have experienced lazy or extreme coaching before, you will be pleasantly surprised at what is possible when your body gets variety and the right support.
Will I work with you or an assistant?
You work with me. I limit how many clients I take at one time so I can give real personal support. I create every plan, read every check in, and answer every email myself.
Can I train at home?
Yes. I build your workout plans around the equipment you have. Plenty of women I have coached to the stage trained entirely at home.
What if I don’t want to look like a competitor?
Then this is not the right page for you, and I would rather say so. My online personal training for women over 40 is built for getting lean, strong, and healthy without the level of precision this page is about.
What should I look for in a bikini or figure competition coach?
Ask who is actually writing your plan, because plenty of online bikini competition coach services hand you a template and an assistant. Ask what happens after the show, since a figure competition coach who disappears on stage day is how post show rebound starts. And ask whether she has competed at the level you are aiming for. I answer all three the same way: me, a structured reverse diet, and 25 shows including the Fitness Olympia and the Arnold Classic.
Am I too old for this?
No. Competitions have divisions for women over 35, over 40, and over 50, called masters bikini, masters fit model, and masters figure. Some have divisions for women over 60. I have coached women into their fifties and sixties onto the competition stage, and many more the same age who simply wanted the look. Training over 40 needs different programming and recovery, not less ambition.
Now is your time. Let’s get the look.
Ready to get into the best shape of your life? Let’s see if my FITBODY Training is the right match for you.